PRIVACY POLICY

Last Updated: January 2026

Fox Performance Group, LLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you choose to share with us. This Privacy Policy explains how we collect, use, store, and protect information when you interact with our websites, programs, services, or communications, including those offered through our flagship brands, Live On Fire Coaching, Fueled On Xcellence, and any affiliated future brands.

Scope of Policy

This policy applies to our websites, programs, services, courses, communications, digital platforms, and related online activities.

By accessing or using our websites or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Information You Provide Voluntarily

This may include:

- Personal identifiers (name, email address, billing information)

- Technical data (IP address, browser type, device info)

- Organization or role

- Information submitted through forms or inquiries

- Communication data (emails, messages, support inquiries)

- Usage data (pages visited, interaction data)

If you enroll in a program, coaching, or event, we may also collect:

- enrollment details

- scheduling information

- participation history

We do not collect financial account numbers through our website.

Payments are processed securely through third-party payment processors.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, such as:

- browser type

- device type

- IP address

- pages visited

- time spent on pages

- referring page

This data is used only for analytics, security, and website performance purposes.

Cookies and Analytics

We may use cookies or similar technologies to:

- improve website functionality

- remember preferences

- understand website usage trends

You may disable cookies in your browser at any time.

2. How We Use Information

We use collected information to:

- respond to inquiries or requests

- deliver purchased programs, products, services, and resources

- process transactions

- provide customer support

- improve our website, offerings, and user experience

- maintain security and usage integrity

- comply with legal or administrative obligations

- send relevant communication (with consent where required)

We do not sell, rent, or trade your personal information.

3. Information Sharing

We may share information only in limited circumstances:

- with service providers who support our website, communications, or program delivery

- when required by law, court order, or legal process

- to protect our rights, safety, or customers

- if necessary as part of a business transition or reorganization

Service providers are permitted to use information only for services performed on our behalf (payment processors, hosting, email systems).

We do not sell or exchange personal information for marketing purposes.

4. Data Security

We take reasonable administrative and technical measures to help protect personal information from unauthorized access, loss, or misuse.

However, no electronic transmission or storage system can be guaranteed to be 100% secure.

You provide information at your discretion.

Location of Processing/Data Storage:

We operate in the United States of America

5. Data Retention

We retain personal information only as long as reasonably necessary for:

- operational purposes

- program or service administration

- legal or compliance requirements

When no longer required, information may be securely deleted or anonymized.

6. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children.

If we learn that information has been provided by a child under 13, we will remove it where appropriate.

7. Third-Party Links

Our website or communications may contain links to other websites or platforms.

We are not responsible for the privacy practices or content of external sites.

We encourage users to review the privacy policies of any third-party websites they visit.

8. Cookies & Tracking

Cookies and similar technologies are used for analytics, functionality, and performance.

8. Your Rights

You may:

- access, correct, or delete your data

request to be removed from email communications

- contact us regarding how your information is used

- request data portability (where applicable)

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any revisions will be posted with an updated revision date.

Continued use of our website or services following changes indicates acceptance of the updated policy.

10. Contact

If you have questions about this Privacy Policy or how your information is handled, please contact us at:

Fox Performance Group, LLC

Email: [email protected]